Blue Velvet is a locally–owned Vintage Store in Austin, TX. The store is run by a mother/daughter duo on a very tight budget. Their main source of advertisement, and connection to the community, is through social media and their website. Currently the brand as a whole is very disjointed and outdated. Keeping the budget and skills of the shop owners in mind, I created an easily adaptable website, and brand, that will transcend many different applications.